Seasonal RPM Trends: When Do Publishers Earn the Most?
If your ad revenue feels like a season rollercoaster, you are not crazy. Publishers usually see the same money pattern every year, and the January dip is more “normal business” than “everything ...
Programmatic Direct vs Open Auction: Which Is Better for Your Site?
Your ad revenue lives or dies by the deal type behind it. Pick wrong, and your best inventory gets sold cheap or sits there collecting dust while a weaker bidder sneaks in. That is why programmatic di...