Tag: digital

Months after its AI virtual singer Wu AI-Hua went viral, Warner Music China doubles down on digital artists via strategic deal with Dream Maker
Dream Maker says it has developed more than 3,000 virtual singers Source...

KEY SONGS IN THE LIFE OF… Carletta Higginson
Warner Music’s Chief Digital Officer rifles through the record collection of her life to pick the songs that have soundtracked her journey so far… Source...

Autonomous Campaign Orchestration: How AI Is Rewriting the Rules of Digital Marketing
Imagine a campaign that can tweak its own message, move money to the best channels, pause weak ads, and give each customer a personal experience — all while you sit back with zero dashboard drama. T...

The music industry doesn’t have a streaming problem. It has a customer ownership problem.
The following MBW op/ed comes from Deviate Digital founder Sammy Andrews... Source...

How to Become a Media Buyer: The Complete Career Roadmap
The digital ad world is huge, and behind the scenes there’s someone making sure the right people see the right ads at the right time: the media buyer. They are the ones juggling budgets, audiences, ...

In-App Advertising Revenue 2026: The Opportunity Marketers Can’t Ignore
The phone in your hand is now one of the biggest money-makers in advertising. People spend so much time inside apps that in-app ads have become a huge deal in digital marketing. By 2026, this is not j...

The Academic Advantage: How Student Writers Can Help Bloggers Scale Content and Increase Affiliate Revenue
In the competitive landscape of digital publishing, the “content treadmill” is a reality that every site owner eventually faces. Scaling a blog from a few dozen posts to hundreds of high-quality, ...

Understanding What a Digital Marketing Agency Really Is
A digital marketing agency is a company that helps businesses grow their online presence through strategic planning, creative execution, and data-driven marketing techniques. In today’s digital-firs...

YG Plus renews domestic distribution deal with HYBE, extending eight-year partnership
YG Plus will continue to handle the domestic distribution of albums and digital music content for HYBE artists including BTS and SEVENTEEN. Source...

Diversifying Digital-Era Portfolios With Tangible Investments
Most investors today hold some combination of stocks, index funds, or digital assets, and that mix has served many of them well during extended bull runs. The challenge appears when markets turn, and ...

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