Tag: advertising

Ticketmaster faces lawsuit over alleged website tracking and ‘surveillance’ tools
The lawsuit alleges that Ticketmaster employs advertising and analytics trackers from Google, Facebook, TikTok and more, to illegally collect user information. Source...

Programmatic Buying Explained: A Complete Guide for 2026
In the fast-changing world of digital marketing, “programmatic buying explained” has gone from being a buzzword to the most important part of online advertising. You have seen automation in action...

Beatchain launches music platform WAVVI in West Africa via AFROSON1C X partnership
WAVVI will offer streaming distribution, AI-powered advertising campaigns, performance and auience analytics and audio mixing tools, among others. Source...

Private Ad Exchanges: A Guide to Premium Programmatic Advertising
The digital ad world has changed fast, and smart marketers now rely on private ad exchanges to get better control, clearer data, and higher-quality ad placements. Open exchanges used to run the show, ...

Push Notifications Ad Network: Monetizing Your Traffic in 2025
In the ever-evolving landscape of digital advertising, push notifications have emerged as one of the most effective and profitable ad formats for publishers, advertisers, and affiliate marketers alike...

Ad Network vs Ad Exchange: Understanding the Key Differences
The digital advertising ecosystem can feel like navigating a maze of confusing jargon and tangled platforms. Two terms that trip people up all the time are “ad network” and “ad exchange.” They...

The Complete Guide to Popunder Ad Networks: Maximizing Revenue in 2025
In the evolving landscape of digital advertising, publishers are constantly searching for monetization strategies that actually make money without annoying their users. And believe it or not, popunder...

How Does Value-Based Bidding Work? Maximizing Your Ad ROI
In the wild world of online ads, marketers are always chasing smarter ways to spend money without watching it vanish into the digital void. That’s where value-based bidding swoops in—like a genius...

Maximizing ROI: Types of Value-Based Smart Bidding Strategies
In today’s crazy-competitive world of online ads, it’s not enough to just chase clicks or rack up views. What really matters is making your ads work smarter — bringing in real value like sales, ...

How Does Google AI Help Marketers Maximize Search Ad Performance?
In today’s messy digital ad world, getting the right message to the right person at the right moment is insanely hard — and that’s where Google AI steps in. Think of it as a super-smart teammate...

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