February, 2026

From ElevenLabs’ $11B UMG deal to HYBE Weverse’s data breach… it’s MBW’s Weekly Round-Up
The biggest headlines from the past few days... Source...

Why Brands Choose SocialBoosting for TikTok Growth
TikTok is a crowded space, and simply hitting ‘post’ often isn’t enough to get noticed. For many brands, the real challenge is gaining traction early on. This is where SocialBoosting TikTok grow...

BTS label BIGHIT MUSIC opens global audition in 15 cities in search of new male talent
The audition is open to any male born in or after 2008, regardless of nationality or place of residence. Source...

Eitaro Shibasaki named Chief Business Officer at Warner Music Japan
He takes up the role on October 1 and will report to Takeshi Okada, President and CEO of Warner Music Japan. Source...

Matt Serletic – Grammy-winning producer, ex-Virgin Records, Amazon Music exec – named Dean of the University of Miami’s Frost School of Music
Serletic is the sixth person to serve as dean of the Frost School of Music, which was established in 1926 and recently marked its 100th anniversary. Source...

Spotify promotes Mia Nygren to Vice President and General Manager for Europe and Latin America
Nygren stepped into the role over the summer, having previously served as the streaming company’s General Manager for Latin America. Source...

In addition to its vinyl move, now Suno is readying a merch store.
Suno is using Fourthwall for the service, which runs stores for brands including New York Magazine, Vox, and Eater Source...

DistroKid, distributing ‘roughly 40%’ of all new music, hasn’t yet signed IFPI’s new anti-fraud standards… unlike CD Baby.
DistroKid has not yet signed up, despite its claim to distribute "roughly 40%" of "all new music in the world" for over 4 million artists. Source...

Non-English-speaking artists now account for 30% of Live Nation’s top 50 tours – but 47 of the top 75 international markets lack modern arenas to host them
"It's not going to be that long where I'm sitting here saying now over half of our artists are not U.S., U.K. English-speaking artists," Berchtold told Goldman analyst Stephen Laszczyk Source...

AEG Presents invests in Greenhouse Talent, which promotes nearly 1,500 events a year across Belgium and the Netherlands
Greenhouse Talent will continue to operate from Ghent and Breda under its existing leadership. Source...

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