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Viral Marketing Strategies: Exponential Growth for Your Brand
Every marketer has heard the classic boss move: “Make it go viral.” Easy to say. Way harder to do. Virality is basically the unicorn of marketing — everyone wants it, few people actually catch i...

HYBE moves to crack down on bootleg BTS merch ahead of US tour dates
Legal filing arrives ahead of BTS's performances at Raymond James Stadium in Tampa in April Source...

Warner makes strategic investment in TuStreams – a distribution platform focused on Latin music
WMG describes TuStreams as 'a leading independent force in the fast-growing Música Mexicana space' Source...

Max Lousada and Julie Greenwald are in business. Welcome to 26.2 — in partnership with Sony Music
Ex-Warner veterans take the wraps off 26.2 – a record label with global ambitions Source...

Latin Music generated over $1 billion in US wholesale recorded music revenues in 2025, up 4.2% YoY
Latin Music's 4.2% growth rate outpaced the wider US recorded music market, which grew 3.1% YoY in 2025. Source...

YouTube hikes US subscription prices across Premium and Music plans
The YouTube Music Individual plan is rising from $10.99 to $11.99 per month Source...

The music industry has long prioritized creative output over operational foundations. AI does not alter that imbalance; it exposes it.
Deviate Digital founder Sammy Andrews digs deep into how the business globally is actually using AI – and detects that the conversation is finally evolving beyond linear arguments over rights… ...

Warner Music’s Spinnin’ Records launches new label in Germany
New label 'creates opportunities for artists across Germany, Switzerland, and Austria (GSA)' Source...

After closing $267m ABS deal, Seeker Music acquires Nu Shooz catalog
Nu Shooz's dance track "I Can’t Wait", which celebrates its 40th anniversary, climbed to No. 3 on the Billboard Hot 100. Source...

Spotify gives users the option to switch off video content across its platform
Spotify is rolling out new toggles that allow listeners to switch off video content, including Canvas visuals and podcast videos. Source...