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KEY SONGS IN THE LIFE OF… Carletta Higginson
Warner Music’s Chief Digital Officer rifles through the record collection of her life to pick the songs that have soundtracked her journey so far… Source...

How to Align Your Brand and Content Strategy for Maximum Impact
A strong brand and a solid content strategy work best when they’re built around the same goals. However, in practice, they often develop separately. Marketing teams focus on content calendars and...

Exness Affiliate Program: Earning Big in Forex Partnership Marketing
The forex world is huge — like, “a lot of money moving every single day” huge — and that’s why the Exness Affiliate Program gets so much attention. It gives bloggers, creators, and marketers...

From UMG’s €1B bond sale to Warner Music’s Sureel AI acquisition… it’s MBW’s Weekly Round-up
The biggest headlines from the past few days... Source...

Warped Tour founder Kevin Lyman on rewarding superfans, breaking artists, and the business of festivals
Kevin Lyman on the festival's past, present, and future, and the one thing he'd change about the music business. Source...

South Korean prosecutors decline to charge HYBE executives over Min Hee-jin’s criminal complaints (report)
The complaints stemmed from a statement that HYBE issued in 2024, which alleged that Min had consulted a shaman on matters related to running ADOR. Source...

Francisco Partners exits its minority investment in Muse Group, owner of Audacity, Hal Leonard and Ultimate Guitar
Muse Group remains majority owned and controlled by founder and CEO Eugeny Naidenov, alongside Mo Chahdi as Executive Chairman and COO. Source...

Napster’s ‘$3bn investor’ charged with fraud as US authorities say the money never existed
A North Carolina man faces fraud charges for allegedly using a fake banking website and forged records to acquire hundreds of millions of Napster shares. Source...

Autonomous Campaign Orchestration: How AI Is Rewriting the Rules of Digital Marketing
Imagine a campaign that can tweak its own message, move money to the best channels, pause weak ads, and give each customer a personal experience — all while you sit back with zero dashboard drama. T...

REPUBLIC Collective strikes joint venture with ZIZA Inc. focused on breaking South Asian artists globally
The joint venture will prioritize signing and developing artists from the South Asian diaspora Source...