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How to Set Price Floors for Programmatic Ads Without Killing Fill Rate
Set your price floors too high and advertisers walk away. Set them too low and you’re basically giving away ad space for cheap. It’s like selling your favorite game for five bucks—you’ll regre...

Apple Music hikes subscription prices citing ‘rising licensing costs’
"As a result of rising licensing costs, Apple Music is increasing its subscription price beginning today," the company said. Source...

From Apple Music’s price hike to Iron Maiden’s Pophouse deal… it’s MBW’s Weekly Round-up
The biggest headlines from the past few days... Source...

Elon Musk’s X and music publishers end legal war, filing joint stipulations of dismissal
The two sides filed joint stipulations of dismissal in two US federal courts on Thursday (July 16). Source...

Time to end music’s greatest injustice
The following MBW op/ed comes from Scott Cohen Source...

After rejecting the DOJ’s Live Nation settlement, states press for discovery into White House talks
The states want to examine both whether the settlement does enough to restore competition and how it was negotiated. Source...

‘Asia will become one of the primary drivers of global touring rather than simply a destination on international routes.’
MBW's Trailblazers series meets Tommy Jinho Yoon, founder and CEO of Asia-focused music promoter International Creative Agency (ICA). Source...

Warner Music strikes multi-year licensing deal with China’s NetEase Cloud Music
Warner Music Group has renewed its licensing agreement with China’s NetEase Cloud Music. The multi-year extension covers distribution of Warner‘s recorded music and publishing catalog across the s...

Marcela Moreira appointed Country Director for Brazil at Believe
Moreira joins with more than 16 years of experience in the music industry, including roles at Sony Music and Warner Music in Brazil and internationally. Source...

Suno scraped YouTube, Deezer to train AI, hacked code reveals – potentially strengthening UMG and Sony’s legal case
The code was obtained by a hacker who breached Suno and shared it with 404 Media. Source...